The biggest strawberry at this year's festival in Ponchatoula is practically bursting with Instagram goodness. 

Kids and adults are all posing in front of the nine foot, seven inch tall berry that was unveiled outside City Hall in advance of this weekend's strawberry festival.

"It was definitely designed with social media in mind,” said Valek Sykes, the Covington sculptor and movie prop builder who crafted the giant berry for the town. "If we went too big it is hard to take selfies with it."

But Sykes hopes the giant berry adorned with 120 seeds will also become a destination attraction for the town. 

"Somebody is going to say, meet me by the giant strawberry," he said.

The idea behind the berry came from Karen Pfeifer, who owns Middendorf's Restaurant in Akers. She had seen similar berries in a town in Germany and thought there could be a similar landmark in Ponchatoula. Partnering with the mayor's wife, Kim Zabbia, they raised money from local businesses to order the sculpture. 

"It describes our town," Pfeifer said of the berry. "We’re known as the strawberry capital of Louisiana.” 

The annual strawberry festival began Friday and runs Saturday from 9 a.m. to 11 p.m. and Sunday from 10 a.m. to 6 p.m. The event will feature live entertainment, food vendors and a farmers row of local strawberry producers. 

Follow Caroline Grueskin on Twitter, @cgrueskin.