Years ago, representatives of Kentucky Fried Chicken located a “Hotter than Hell” city, identified in a town about a half-hour from Ann Arbor, Michigan. Also located about an hour from Detroit, the town has an ice cream shop that makes sundaes in “coffins,” and a traditional “Run through Hell” race. The town is Hell, Michigan, that offers other “attractions” such as the Dam Site Inn. City officials also capitalize on expressions such as “Hot as Hell” and “Cold as Hell.” The city promoted a summer festival, eight years ago, called the 666 Celebration. During the winter months a seasonal extravaganza is held to accompany the town’s name. Weathercasters predict Hell’s weather and mention that, “It looks like a cold day in Hell” - Michigan.