The Fore!Kids Foundation has a new deal with Zurich Insurance.
The announcement of a seven-year extension for the PGA Tour’s annual springtime stop in New Orleans was made midway through the final round of the Zurich Classic on Sunday at TPC Louisiana.
Zurich Insurance North America officials joined Fore!Kids Foundation and PGA Tour officials in making the announcement to continue its presence at the New Orleans event through 2026.
Zurich has been the tournament’s title sponsor since 2005 and this week’s event was the 14th in a row under that company’s umbrella. It was also the second tournament to be held using a two-man format, the only one on Tour.
“This ensures our relationship with New Orleans and with the PGA Tour will continue for years to come,” Zurich North America CEO Kathleen Savio said. “For us, it’s a great way, on and off the course, to build relationships, to help the community — which is very important to us — and to have some fun along the way.
“We love the team format in particular because it fits so perfectly with who we are and how we work with our customers to help them understand and protect themselves from risk.”
As Kevin Kisner and Scott Brown approached the 18th green in the third round of the Zurich Classic of New Orleans late Saturday afternoon, Bro…
A five-year contract extension that was signed in 2013 was scheduled to expire after the 2019 tournament, but negotiations to keep Zurich in place had been ongoing for several months.
Terms of the deal were not disclosed.
The tournament, which was first played in 1938, has been played continuously since 1958 under 11 different names before Zurich Insurance came aboard.
It hosted its first event just four months before Hurricane Katrina struck in August 2005, but never wavered and held the first professional sporting event in the devastated area eight months later.
PGA Tour commissioner Jay Monahan, who was also on hand for the announcement, said the company’s commitment is even stronger now.
“That bond has continued to grow over the years,” Monahan said. “I am excited to say that it will continue to do so for many more to come.”
After players shot the lights out using the best-ball format in the first round of the Zurich Classic of New Orleans on Thursday, the scoring …
“Zurich has been an incredible partner,” Fore!Kids CEO Steve Worthy said. “Their support has allowed us to impact the lives of countless children in our region.”
Fore!Kids has turned over $9 million to children's charities in south Louisiana in the past five years and a total of $18 million since Zurich became sponsor.
Zurich’s renewed commitment comes at a time when there have been problems with title sponsors on the PGA Tour.
The Colonial in Fort Worth, Texas, won’t have an official title sponsor next month after Dean & Deluca pulled out after just two years of a six-year deal. The Colonial tournament is the longest-running event on the PGA Tour.
This year’s tournament will be known as the Fort Worth Invitational after several nationally-prominent companies in the Dallas-Fort Worth Metroplex ponied up the funds to retain Colonial’s spot on the PGA Tour schedule.
Charles Schwab and Co., which is already heavily involved with professional golf, will step in as the Colonial’s sponsor beginning with the 2019 event. That four-year agreement runs through 2022.
This year’s Houston Open was played with no title sponsor after the Shell Oil Co. took its name off the tournament following a successful 26-year run.
In late March, Houston Open officials acknowledged they were no closer to finding a new partner to host an event that has been around for 72 years.