Blo Blow Dry Bar on Magazine St._lowres

Blo Blow Dry Bar (5530 Magazine St., 504-570-6101; celebrates its grand opening from 9 a.m. to 5 p.m. Saturday, Jan. 26 and 11 a.m. to 5 p.m. Sunday, Jan. 26. There will be drinks, refreshments and discounted "blo-outs" ($21) for participants.

In the 1950s, women visited beauty parlors for weekly shampoo sets; today, their contemporary counterparts lust for the perfect, silky blow-out. While standards of beauty have shifted, the basics remain the same.

  "All we do is wash, blow-dry and style hair," says Hilary Chan-Kent, a spokeswoman for Blo Magazine Street, a blow-dry bar that opens this month. "It's an affordable luxury ... (and) a great confidence booster for a job interview or first date."

  Blow-outs cost $35, and customers can choose from seven styles ranging from pin-straight tresses to bouncy curls to a sleek updo. Walk-ins are accepted, and appointments are available as early as 7 a.m. or as late as 9 p.m.

  "After experiencing Blo firsthand, I knew this was a convenience New Orleans women like myself would love," says Emily Kupperman, who partnered with the franchise to open its 26th U.S. location. "I had to find a way to make it happen."