"To me, a cocktail should never be seen as a clumsy avenue to intoxication that gets set down every time you need to have a serious conversation. A cocktail should be an accessory. It should be rocked like a Vera Wang dress on the red carpet. 'What are you drinking?' should be synonymous with 'Who are you wearing?'"

Gerry Jobe, cocktail consultant with the Vancouver-based Niche Custom Cocktails and Concepts, from an essay on www.medium.com.