D.G. Yuengling & Son, the oldest continually operating brewery in the country (founded in 1829), has arrived in Louisiana to the delight of fans of its flagships, Lager and Black & Tan. These two beers, along with the Yuengling Light Lager, hit the state on Aug. 1 and plenty of people and places are celebrating the release.
On Aug. 1, outlets including The Bulldog (Uptown and Mid-City,) Sovereign Pub, Finn McCool’s Irish Pub, Breaux Mart and Rouses had the iconic American beer in stock. Bottles and draft also are available in Covington, Lake Charles, Shreveport, Alexandria and other areas.
[jump] The Avenue Pub is stocking bottles as a replacement for Budweiser.
Pearl Wine Co. held a release party Aug. 1 with plenty of Yuengling swag and the opportunity to purchase the beer at package prices. Owner Leora Madden says the store ran out of Yuengling Lager in one hour, and the Black & Tan in two and a half hours. “We had about 200 people show up over three hours,” she says.
World of Beer starts serving pints of Yuengling for $3 on Aug. 2, and Wayfare is promoting its happy hour using the new beer in town (half price from 3 p.m. to 6 p.m., daily).
On Aug. 4, the New Orleans Jazz Market offers $4 Yuengling bottles during happy hour from 4 p.m. to 7 p.m.
Launch events include a free concert in Fulton Alley and the Howlin’ Wolf Aug. 4. Starting at 6 p.m., Flow Tribe and Big Sam’s Funky Nation will play outdoors, and then a second-line parade will take Yuengling party-goers to the Howlin’ Wolf to hear Cowboy Mouth. Yuengling bottles will be $2 each for the event, and all proceeds will benefit the Veterans of Foreign Wars Foundation.