... not to mention Engage Employees in Transforming the Company to Meet Our Changing Digital and Print Future.
No, it's not the latest indignity ladled upon the heads of the long-suffering NOLA Media Group (unofficial slogan: We're Miserable - But What a View!™) - it's a new "Strategic Initiative" laid down at The Oregonian, the Newhouse/Advance paper in Portland, Ore.
Newsroom employees got this directive laid out on a laminated card this week, according to media reporter Jim Romenesko.
“These laminated cards were distributed this week to Oregonian newsroom employees,” writes a Romenesko reader. “Note: nothing about holding government accountable, informing the public, comforting the afflicted, etc.”
"Strengthen financial performance."
The reaction on Romenesko's Facebook page is worth reading.