Yesterday a sports report from the tiny town of Rayne, La. went viral when reporter Kade Seibold's story about a high school baseball game ended with the words " ... unfortunately no stats were available due to the coach's bullshit and laziness."
Most people, it seemed, got a kick out of the newsroom error - and it was a good reminder to all reporters and editors never to write joke copy.
It's all fun and games until someone gets hurt - and now Seibold has been fired from the Rayne Independent.
Jim Romenesko reports that Seibold told him the coach in question accepted an apology and even managed to laugh about it. On his Twitter account, Seibold said, "This is still haunting me. It will haunt me for a long time. I just wish in time i can be forgiven by everyone."
Seems like a hell of a punishment for one stupid move. In fact, one might even call it -