It’s not hard to find biscuit lovers in New Orleans. But how about a biscuit that loves you back?
Today (May 14), Popeyes Louisiana Kitchen is rolling out a special heart-shaped biscuit.
Dubbed “Love That” biscuits, they’re being cooked up for one day only at Popeyes locations in New Orleans (Orleans Parish locations only), and a handful of other markets (Chicago, Los Angeles and New York).
The heart-shaped biscuits will be sold with Popeyes’ meals, combos and platters, the company reported in a press release.
Popeyes' biscuits are immensely popular. The chain sold some 292 million of them last year (about 12 per second, it noted).
Though heart-shaped Popeyes biscuits would have made pretty clutch Valentine's Day gifts, these “Love That” biscuits are themed for “National Buttermilk Biscuit Day” (not to be confused with regular old National Biscuit Day, which falls on May 29).
Valentine’s Day might be our most manipulative holiday. I say it’s high time we start manipulating it back and take the day on our own terms.
It’s the latest in a recent series of off-the-script gambits from the fried chicken giant.
On Mardi Gras this year the chain’s Canal Street location offered a “beadbox” rigged up with beads to hold a chicken box around your neck for parade route convenience (“no flashing required,” the company noted). The same Canal Street store was one of four Popeyes around the country to offer wings battered in champagne and coated in edible gold for one day in October.
Popeyes, now based in Florida, got its start in Arabi, where founder Al Copeland Sr. opened the chicken joint that would grow into global brand name. Today, the Copeland family runs a Madisonville-based food company that still supplies Popeyes with its seasoning blends and mixes, including its biscuit mix.
The chain was most recently acquired by Restaurant Brands International (parent company of Burger King and Tim Horton’s) in 2017 for $1.8 billion.
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