The Sazerac Co. in New Orleans has entered a long-term agreement for the distribution of its liquor products across Canada through Charton Hobbs Inc.
Previously, the Montreal company represented Sazerac’s brands in western Canada and part of its portfolio in eastern Canada.
Family owned Sazerac’s products include Fireball, Buffalo Trace Bourbon, Blanton’s Single Barrel Bourbon, Southern Comfort, Dr. McGillicuddy’s, DeKuyper, Red Tassel Vodka and Silk Tassel Canadian Whisky.
“Having a strong, long-established national Canadian distribution partner to augment the part of our distilling and bottling operations based in Montreal demonstrates the importance and commitment Sazerac is making to the Canadian economy, our brands, and serving our customers locally,” said Guy May, global sales director for Sazerac Co.
Charton Hobbs Inc. is a four-generation family company in operation more than 91 years. The company has offices in seven major markets across Canada and employs more than 240 full-time staff.
Sazerac has operations in New Orleans; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Manchester, New Hampshire; and Montreal.
“We look forward to the new opportunities and synergies which this new agreement will bring to the brands.” said Charton Hobbs Inc. President Duncan Hobbs.