The New Orleans Pelicans jerseys are getting spiced up.
The Pelicans and Zatarain's, the food and spice company headquartered in New Orleans, announced a partnership Wednesday in which the Zatarain's logo will appear on the left side of the Pelicans game jerseys.
“This is an opportunity for both the Pelicans and Zatarain’s to further expand our international reach," Pelicans owner Tom Benson said in a news release. "Gayle and I could not be more pleased to be able to partner with one of the most iconic brands in our community.
"Being from from New Orleans, Zatarain’s has always been a part of my life and I am thrilled about our new partnership.”
The Pelicans become the 18th NBA team to sport a sponsor's jersey patch. This is the first season the league has allowed for it. In addition, for every Pelicans slam dunk throughout the season, Zatarain’s will donate meals to the Second Harvest Food Bank charity, the release said.
As part of the partnership, the Zatarain’s logo will also be integrated into the Pelicans visible team platforms, including retail marketing, the Pelicans mobile app, social channels and in-arena marketing at the Smoothie King Center.
“The country holds a special place in its heart for New Orleans — our culture, our music and especially our food,” Zatarain’s general manager Raj Nair said. "We are thrilled to be partnering with the Pelicans as ambassadors for our city."