Thanks to a superbly executed boycott throughout New Orleans, Super Bowl 53 ratings hit historic lows. But just how low they fell is distinctly impressive.
New Orleans came in at 56th of the 56 metered markets for the game, a full 8.8 points below the second lowest market. Miami-Ft. Lauderdale came in at 34.9, compared to New Orleans' 26.1, according to report from Austin Karp of Sports Business Journal.
The drop was down more than half from the 55 rating for Super Bowl 52 in New Orleans. The national ratings came in at 44.9, the lowest for any Super Bowl since 2009.
Usual great work by @AustinKarp. These are the highest and lowest-rated TV markets for the Super Bowl. New Orleans was down 51 percent from last year. Philadelphia was down -22% pic.twitter.com/eie1Z1w8wJ— Richard Deitsch (@richarddeitsch) February 11, 2019
The lowest scoring Super Bowl in NFL history set a few other marks it won't be proud of: The worst ratings of any of its title games in a deca…
The city opted to hold various events boycotting the game, including the "Boycott Bowl" with live music and a massive "Blackout and Gold" second line that wound through the French Quarter.
Many fans were boycotting the game to protest a blown call late in the Saints' NFC Championship loss to the Rams that cost the team an opportunity to run out the clock and earn a spot in the Super Bowl. Instead the Rams would go on to win the game in overtime before falling to the New England Patriots 13-3 in the lowest scoring Super Bowl ever.
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Many area bars and restaurants chose not to show the game, some opting to replay the Saints' victory over the Indianapolis Colts in Super Bowl XLIV.
Boston was unsurprisingly the highest rated market, coming in at 57.1.
Boycott Bowl organizers said they would donate proceeds from the event to the New Orleans Recreation and Development commission. They held true on that promise Friday, presenting the city with a check for $57,400.