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Jimmy McGill dances during the Blackout & Gold Second Line Parade Sunday, Feb. 3, 2019, in New Orleans. Participants, marching to the theme, ÔCheated but not Defeated,Õ waved yellow flags, the kind not thrown on an obvious pass interference call during the New Orleans SaintsÕ NFC championship game against the Los Angeles Rams, and mourned the untimely end to the Saints season. The event was one of many around the city on Sunday celebrating the culture and heart of New Orleans, and not the NFL, during the Super Bowl.

Thanks to a superbly executed boycott throughout New Orleans, Super Bowl 53 ratings hit historic lows. But just how low they fell is distinctly impressive. 

New Orleans came in at 56th of the 56 metered markets for the game, a full 8.8 points below the second lowest market. Miami-Ft. Lauderdale came in at 34.9, compared to New Orleans' 26.1, according to report from Austin Karp of Sports Business Journal

The drop was down more than half from the 55 rating for Super Bowl 52 in New Orleans. The national ratings came in at 44.9, the lowest for any Super Bowl since 2009.

The city opted to hold various events boycotting the game, including the "Boycott Bowl" with live music and a massive "Blackout and Gold" second line that wound through the French Quarter. 

Many fans were boycotting the game to protest a blown call late in the Saints' NFC Championship loss to the Rams that cost the team an opportunity to run out the clock and earn a spot in the Super Bowl. Instead the Rams would go on to win the game in overtime before falling to the New England Patriots 13-3 in the lowest scoring Super Bowl ever. 


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Many area bars and restaurants chose not to show the game, some opting to replay the Saints' victory over the Indianapolis Colts in Super Bowl XLIV.  

Boston was unsurprisingly the highest rated market, coming in at 57.1. 

Boycott Bowl organizers said they would donate proceeds from the event to the New Orleans Recreation and Development commission. They held true on that promise Friday, presenting the city with a check for $57,400.